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Baking Expo|The new power of baking -- the rise of commercial super baking

2024.09.27

In today's food consumption market, baking has always been a unique existence, with the improvement of people's quality of life and the evolution of consumption concept, the demand for baked goods continues to rise. In this competitive industry, a new power, commercial bakery, is quietly emerging and attracting the attention of the exhibitors at the Baking Expo. Commercial bakery not only brings new vitality to the market, but also brings new challenges.

 

 

The sudden rise of commercial baking

 

Commercial supermarket baking is emerging with a rapid trend and has become a new force in the baking field. More and more supermarkets began to increase the investment in baking products, launched a wide range of baking food, not only a wide variety, but also high cost performance.

 

Sam, Hema and other supermarket giants, with their strong supply chain strength and excellent cost control ability, quickly occupy a place in the market. For example, Sam's popular products, such as potato chips and Swiss rolls, sell tens of millions of units each month and are known as "blockbuster manufacturing machines." Hema, through its sugar box factory, integrates full-link resources to realize centralized procurement and production of raw materials, and reduces production costs by improving the automation level of the production line, successfully launching a popular annual hot single product.

 

 

Commercial super baking its unique advantages.

 

1.Prices close to the people

 

The price is close to the people is its remarkable feature. Compared with special baking shops, the price of baking products in commercial supermarkets is more affordable, and "9.9 yuan series" has become a common price standard.

 

2.Brand influence and quality management system

 

Excellent quality is another advantage of Shang Chao baking. With the brand influence of large supermarkets and strict quality management system, the bakery products of supermarkets have established an image of "high quality" among consumers.

 

3.The convenience of "one-stop shopping"

 

Moreover, convenience is also an important factor to attract consumers. In the supermarket, consumers can enjoy the convenience of "one-stop shopping" and easily choose and purchase all kinds of needs.

 

4.Premade baking method

 

The unique production method also adds competitiveness to the commercial super baking. Supermarkets are usually not equipped with professional baking masters, but adopt the way of pre-baking, that is, using frozen baking semi-finished products for processing and production, or directly using baking products. This way not only saves labor costs, reduces sales prices, but also effectively controls product output, reduces waste, and achieves efficient operation and cost control.

 

 

The development prospect of supermarket baking

 

With the continuous evolution of consumer demand and deeper segmentation of the market, Shang Chao Bakery will continue to promote the innovation of products and services to meet the growing and diversified needs of consumers. At the same time, the continuous progress of technology and the improvement of supply chain will further reduce the cost of supermarket baking, making its price advantage more significant.

 

But supermarket baking also faces some tests. For example, how to ensure that the product is always new and stable in quality, how to adapt to the rapid changes in consumer tastes, and how to continue to innovate in the fierce competition.

 

The rise of commercial supermarket baking has injected new vitality into the baking industry and brought profound changes. Driven by this catfish effect, the whole baking industry will continue to progress and develop, providing consumers with more delicious and surprising.

 

If you want to know more about the food industry, please visit the SIAL Shenzhen (South China) website for more information.

 

Source: Baking New Watch

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