头图

Healthy Food Expo|The "fourth meal" activates a new increment in the health food market

2024.09.27

For a long time, "three meals a day" is the common dietary tradition. However, with the improvement of the national material level and the progress of dietary research, people's demand for dietary nutrition has gradually changed, from the past "eat full" to "eat well", and now fully upgraded to "eat healthy". The so-called "eating healthy" is to maintain a balanced intake of nutrients while meeting the daily needs of the human body to avoid "hidden hunger". In the Healthy Food Expo, authoritative experts proposed to take health food as the "fourth meal" to supplement nutrition.

 

The fourth meal is becoming a new habit

 

The World Health Organization refers to insufficient nutrient intake or nutritional imbalance as "hidden hunger". The most common "hidden hunger" includes iron deficiency, iodine deficiency, zinc deficiency, vitamin and mineral deficiency. The body's long-term "hidden hunger" may lead to diabetes, cardiovascular disease, obesity and other diseases. According to the Food and Agriculture Organization of the United Nations, about 2 billion people worldwide are suffering from "hidden hunger", and 300 million people in China are suffering from "hidden hunger".

 

The Fourth Meal was proposed to solve the problem of hidden hunger. According to CBNData, nearly one-third of consumers who have a deep understanding of the concept of nutrition and health have established the concept of "fourth meal", and about 94% of them regard daily supplement of health food as a healthy lifestyle habit. At the same time, 70% of consumers eat health food to improve their body immunity, and 50% of consumers eat health food for the improvement of physical regulation and daily balanced nutrition supplement.

 

 

The "fourth meal" market has grown rapidly

 

With the aging of the population and the growth of young people who gradually pay attention to health, the demand for health food has doubled, and the "fourth meal" market has developed rapidly.

 

In life, the desire for health is more urgent and the needs of silver-haired people are more complex and diverse. For them, how to improve sleep, replenish qi and blood, maintain energy, are the key content of daily life, which makes them become a consumer force that cannot be ignored in the health care product market.

 

It is worth noting that with the improvement of consumers' health awareness, health food is no longer the exclusive domain of the elderly. "Young people's health consumption trend report" shows that more than half of our country's post-90s have hair loss, hair loss, weakened vision problems, while about 40% have obesity, decreased exercise ability, and 30% have the problem of decreased immunity, health consumption has become the normal demand of more and more young people.

 

 

The "Fourth Meal" track features prominently

 

Enterprise inspection shows that by the end of March this year, the number of health food related enterprises has nearly 10 million, nearly 1 million more in half a year, the annual registration growth rate is stable at more than 24%. With the advent of the "extra meal" era, enterprises have entered the "fourth meal" market.

 

At the same time, "fourth meal" products are also developing to meet the needs of "whole family nutrition". At present, the purchase of health food is gradually "family-oriented". More and more consumers will consider the health of other family members while paying attention to their own health, and buy health food for children and the elderly from time to time. According to the White Paper on the "Fourth Meal" of Dietary Nutrition in 2023, Chinese people attach great importance to their families, and the health concern among family members will catalyzes the mainstream of whole family nutrition, and "whole family nutrition" will become an effective incremental way of "fourth meal".

 

In addition, health food with young people as the main customer group is frequently new in design, accurately sniping at the consumer psychology of urban youth "chasing novelty", health food is being rewritten by young people from efficacy to form. Industry experts said that the health awareness of young consumers is increasing, prompting health food is moving from the traditional form to the innovative form.

 

If you want to know more about the food industry, please visit the SIAL in South China(Shenzhen) website for more information.

 

Source: www.cnfoodnet.com

If there is any infringement, please contact to delete.

 

SIAL Shenzhen 2024

Exclusive Gateway to Southern China Food and Beverage Booming Market

100000+ F&B Products

Sep 2-4, 2024

Invite successfully your Partner to Register

Win a Limited Edition Gift