With people's pursuit of a healthy lifestyle, the tea market has gradually shown a trend of diversification. Among the many tea raw materials, herbal materials have attracted much attention at the Beverage Exhibition because of their rich nutritional value and unique taste.

Market demand of herbal materials

1. Popularization of health concept: With the deepening of health concept, people pay more and more attention to healthy diet. Herbal materials have the characteristics of natural, no addition and rich nutrition, which meet the needs of consumers for healthy drinks.

2. Taste pursuit: Modern consumers do not forget to enjoy life while pursuing health. The unique taste and aroma of herbal materials inject new vitality into the tea market.

3. Personalized demand: The tea market gradually shows a trend of personalized and customized. There are many kinds of herbal materials, which can meet the different tastes of consumers and create their own tea.

Advantages of herbal materials

1. Nutritional value: Herbal materials are rich in nutrients, such as vitamins, minerals, antioxidant substances, etc., which have a good health effect on the human body.

2. Natural raw materials: Herbal materials come from nature, without chemical processing, to ensure the purity and health of tea.

3. Diversified options: There are a wide variety of herbal materials, such as honeysuckles, chrysanthemums, wolfberries, osmanthus, etc., which provide a rich choice for the tea market.

4.Unique taste: Herbal materials have a unique aroma and taste, adding a unique flavor to the tea.

The development trend of tea market

1. Integration: The tea market will continue to integrate traditional and modern, Chinese and western elements, and innovate more characteristic tea products.

2. Health: As consumers pay more attention to health, the tea market will pay more attention to the nutritional value of food ingredients and launch more healthy drinks.

3. Personalization: The tea market will pay more attention to the personalized needs of consumers and provide more customized and personalized products.

In short, herbal materials in the tea market have broad market prospects. Herbal materials will bring new development opportunities to the tea market under the background of health concept and diversified consumer tastes.

How receptive are different age groups to herbal tea?

As a kind of natural and healthy drink, herbal tea has a certain acceptance among different ages in our country. However, the acceptance of each age group varies due to cultural background, health concept, taste preference and other factors.

1. Young people (18-30 years old) : Young people in this age group have a high acceptance of herbal tea. They tend to pursue natural and healthy drinks and are curious about new drinks. At the same time, some herbal tea drinks with weight loss, beauty and other effects, in line with their needs.

2. Middle-aged (31-50 years old) : Middle-aged people are more receptive to herbal tea, on the one hand, because they are more concerned about health issues, on the other hand, because they have more time to taste and enjoy herbal tea.

3.The elderly (over 50 years old) : the elderly also have a high acceptance of herbal tea, because herbal tea has the effect of health care, disease prevention and treatment. Many elderly people have a long-term habit of drinking herbal tea, they believe that herbal tea is good for health.

If you want to know more about the food industry, please visit the SIAL Shanghai website for more information.

Source: Big Health beverage formula research and development experts

If there is any infringement, please contact to delete.