Meat products refer to the cooked meat or semi-finished products made with seasonings using livestock and poultry meat as the main raw materials, which do not vary according to the processing technology, including sausage, ham, bacon, sauced meat, barbecue meat, meat jerky, meat balls, prepared meat skewers, meat patties, preserved meat, crystal meat, etc. These products may be showcased and discussed at the Healthy Food Exhibition, which focuses on food health and safety issues, including processing technology and product development for meat products.

Current situation of the development of meat products

Meat as an important part of the human diet structure, with the economic development, the continuous improvement of people's living standards has risen to one of the world's largest consumer goods. According to the data of the National Bureau of Statistics, the market share of pig meat products in China is as high as 60%, which is mainly affected by the consumption habits of Chinese residents and meat production. In recent years, with the enhancement of people's health awareness, the proportion of poultry and beef products consumption has increased, and the consumption of poultry products is 26%, and the consumption of beef products is 10%. Among all kinds of meat products, boneless chicken feet, pork breast and ready-to-eat chicken breast accounted for 80%, 62.5% and 57.9% respectively; Cold rabbit, ham, steak and meat floss products also have a certain market share.

Meat products development trend：

In recent years, China's demand for meat products has grown rapidly. With the decrease of cost and the improvement of per capita income, the consumption of meat products has been upgraded significantly. At the same time, with the increasing attention paid to food safety issues, residents' preference for meat products' consumption quality has been enhanced. China's meat processing industry has experienced a development track from frozen meat to hot fresh meat, and then to cooled meat, of which quick-frozen convenient meat food has developed rapidly, becoming a new economic pillar to maintain many meat food processing enterprises, traditional meat products are gradually modernizing, and Western meat products are developing rapidly. Pork processing as the most important subdivision of meat processing, the price of pork has a great impact on the whole industrial chain.

Meat products existing problems and solutions

Meat products have many additives and high sodium content, and consumers are more aware of food safety and require clean labels. Enterprises need to improve the process, ingredients, meet the demand, the use of fence technology to ensure food safety and extend the shelf life. A diet high in salt and oil is harmful to health and can cause a variety of diseases in the long term, increasing the risk of chronic diseases. Reducing salt and oil intake is a corporate social responsibility, which should raise health awareness and provide healthy food at the research and development stage.

The trend of healthy and functional meat products is obvious

Health awareness is deep in people's hearts today, all kinds of food with health functions hot sales, "calcium" sausage, "low-fat" ham, "high protein" chicken breast and other convenient and healthy similar products emerge in an endless flow, in the young generation of the house economy under the promotion of eye-catching performance. It can be seen that healthy, nutritious and functional meat products have become the mainstream pursuit of consumers today and in the future.

Accurately targeting consumer groups has become a new growth point

The rise of new meat products companies emerge in an endless stream, focusing on health, ready-to-eat meat products, Mr. Kangaroo, Sharkfitt, Photosynthesis power and other brands in major e-commerce platforms high sales. Healthy, ready-to-eat as the brand core, with high protein, low fat, low calorie as the label, with chicken breast as the anchor point, to create billions of market. As the country's aging degree continues to deepen, the era of silver hair is coming. For such groups with economic strength and high-quality life needs, there are not many meat products and brands suitable for them, and for this blue ocean market, product development should be targeted to its needs.

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Source: Food Technology R&D

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