1.Non-fried baked potato chips are becoming popular under the increased attention to diet health

Potato chips are divided into fried and baked two kinds, fried potato chips are made by high temperature, high in acrylamide and oil, high in calories, while baked potato chips are made at low temperatures, low in acrylamide, low in oil and calories, and healthier. This healthier baked potato chip is getting attention at the health food show. Potato flour is easier to store and use than fresh potatoes and is more commonly used in potato chip production. The process of frying potato chips includes measuring, mixing, rolling, forming, frying, seasoning and packaging; The non-fried baked potato chip process includes metering, batching, dough preparation, standing, rolling, forming, baking, cooling and packaging. The main difference between the two is the heating method, which affects the taste and flavor of potato chips. At the Healthy Food Exhibition, these processes and product characteristics are further demonstrated to meet consumer demand for healthy snacks.

2.Domestic potato chip brands are gradually rising, and new and strange potato chip flavors are emerging in endlessly

In the 1990s, foreign brands such as Lay's and Pringles entered China, and the high pricing deterred many consumers, and domestic potato chips rose to the low-end market. In 2003, Kopic was born, with the endorsement of Jay Chou and the positioning of young people, from the potato chip war, and gradually sit in the C position in the domestic potato chip industry. At present, its brand market share is about 18.6%, second only to Lay's.

With the improvement of consumption levels, potato chips have become a classic category on the shelf. In order to capture the hearts and stomachs of consumers, potato chip brands are constantly introducing new flavors. After classic flavors such as original, tomato, and barbecue, fresh flavors such as cucumber and lime have become a new generation of classics. In recent years, under the cross-border innovation idea, novel and strange potato chip flavors emerge endlessly, Lay's has launched more than 200 flavors worldwide.

3.The potato chip industry chain is relatively complete, and the domestic potato supply is sufficient

The upstream of the potato chip industry chain includes potato cultivation, edible oil, processing equipment and food additives, of which potato is the core raw material. The Chinese government has promoted the industrialization of potatoes, making China the world's largest potato grower to feed the potato chip industry. Downstream involves retail, restaurants and consumers. Potato, which originated in South America, is listed as a staple food crop in China, with 68 percent used for fresh food and 8 percent for processing. China is rich in potato resources, which promotes the development of the industry. In 2023, the planting area is 4,612,200 hm², and the output is 17,925,400 t, accounting for 4.63% of the world. Potato has strong adaptability, and its growing areas in China are extensive, with the northern single cropping area and the southwest mixed cropping area being the main producing areas. The winter farming area in southern China is an export base, which has a high coincidence with poor areas and is important for poverty alleviation and rural revitalization. With the growing demand for a healthy diet, potato processing is key to the industry's development.

4.The profitability of China's potato chip industry is in a leading position in the snack food industry

From the perspective of profit model, the profit model of China's potato chip industry is a typical profit model of food manufacturing industry, that is, through the processing of raw materials, produce products with a certain value for sale and profit from it. The profitability of enterprises is affected by many factors such as product, brand and production scale.

In recent years, China's potato chip industry has been suppressed by raw material price fluctuations and other reasons, resulting in a decline in the average gross profit margin of the industry, from 33.57% in 2019 to 32.36% in 2023; However, if it is compared with the overall gross margin of the snack food industry, it can be seen that the gross margin level of the potato chip industry in recent years is significantly better than the average gross margin of the snack food industry as a whole, indicating that the profitability of the potato chip industry is in a leading position in the entire snack food industry, and the profitability is better. The details are as follows:

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Source: View research world

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