Consumption is a personal choice, and chocolate, a sweet treat originating in Central and South America, has taken on new vitality in the Chinese market. With the development of national economy and the improvement of consumption level, chocolate has become a part of daily life. China's chocolate market is growing rapidly, showing great potential and demand. In the face of such a market environment, the future development direction of domestic chocolate brands has become a problem worth discussing. This topic has also received widespread attention at the Shanghai Food Expo, which provides a platform for communication and display of new trends in the chocolate industry and the development of domestic brands.

From passive to active, China's chocolate market "battle"

Emperor Kangxi was the first person in Chinese history to try chocolate, but it was not popular in China at that time. It was not until the 33rd year of Guangxu that chocolate entered China as part of Western Christmas and was called "chocolate". After the reform and opening up, foreign chocolate brands such as Nestle, Cadbury, Mars and so on entered the Chinese market. In 1984, Ferrero, Dove and other brands officially entered the Chinese chocolate market, ushering in the era of foreign brands.

Despite the high market share of foreign brands, domestic chocolate brands such as Golden Emperor also occupied a certain market share in the early 1990s. There is a gap between domestic chocolate and foreign brands in brand influence, product innovation, marketing and other aspects, and consumers are more inclined to choose foreign brands with high visibility. However, domestic chocolate brands such as "Daily Black Chocolate" attract young consumers through a healthy image, and Novan Chocolate uses e-commerce platforms to rise rapidly, showing the growth momentum of domestic brands.

At present, although foreign brands still dominate, domestic chocolate brands are seeking development through innovation and market adaptability, and China's chocolate market is expected to be more diversified and personalized. The rise of domestic chocolate brands, especially their performance on e-commerce platforms, heralds the beginning of market change.

From imitation to creation, the "key" to the rise of domestic chocolate

Domestic chocolate brands are making continuous progress in the Chinese consumer market and are expected to make greater breakthroughs in domestic and foreign markets. This rise is due to national confidence and the improvement of the quality of Chinese manufacturing, as well as the continuous efforts of chocolate brands in technological innovation and process improvement.

As an important base for domestic chocolate production in Tianjin, chocolate enterprises develop online and offline in parallel, such as the outstanding performance of Yi Lon online and the layout of Black gold Kang and Frylon offline. Domestic brands better understand domestic consumer tastes and launch personalized and localized products while grasping health trends, such as the "sugar-free" products launched by Daily Black Qiao.

Through innovative marketing strategies and flexible marketing strategies, domestic chocolate brands use e-commerce platforms and social media to improve brand awareness and meet the needs of different consumer groups. The product packaging design combines the elements of national tide to enhance attractiveness and increase freshness through joint names. The rise of e-commerce platforms has broadened sales channels for domestic chocolate.

As the consumption trend of China's chocolate market changes, chocolate has become a new choice for the New Year. The fundamental reason for the rise of domestic chocolate brands is to better understand the tastes of Chinese consumers, launch products that meet the tastes of domestic consumers, and improve the production process and quality to meet the needs of consumers for high-quality chocolate.

From domestic to national trend, the "Chinese attribute" of chocolate category

Domestic chocolate brands are creating products with Chinese characteristics by combining national trends. For example, the "Flying Moon" chocolate mooncake gift box from Novan Truffle combines elements of Dunhuang frescoes and Mid-Autumn Festival, using pure cocoa butter chocolate with various fillings. Big Sister Ma Food cooperated with Niulanshan and Xifeng Wine to launch wine heart chocolate, showing the style of national tide.

The future of domestic chocolate lies in going deep into the Chinese market, and there is huge space for development. Through innovation and cross-border cooperation, domestic chocolate brands will continue to hold a place in the market, meeting consumers' demand for high-quality and distinctive products.

The road to the future is not elsewhere, it is under our feet.

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Source: Chinese candy

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