With the enhancement of health awareness, the public's demand for health continues to upgrade, and the awareness of healthy lifestyle and nutrition has become a general consensus. These trends are driving the global confectionery industry towards a healthy, convenient, innovative and humane direction. Functional confectionery came into being, meeting the needs of market development and rapidly becoming popular in the global market, especially among young consumer groups, which promoted the leapfrog development of the confectionery industry. As one of the world's major confectionery markets, China's functional confectionery market scale and growth rate are in a leading position in the world. At the Shanghai Food Exhibition, this trend will be further demonstrated and explored.

Breaking the consumption circle, functional candy has become a new carrier of health

With the enhancement of health awareness, the public's demand for health continues to upgrade, and the awareness of healthy lifestyle and nutrition has become a general consensus. These trends are driving the global confectionery industry towards a healthy, convenient, innovative and humane direction. Functional confectionery came into being, meeting the needs of market development and rapidly becoming popular in the global market, especially among young consumer groups, which promoted the leapfrog development of the confectionery industry. As one of the world's major confectionery markets, China's functional confectionery market scale and growth rate are in a leading position in the world.

According to the report "Analysis of China's functional confectionery industry chain, output, demand and Market Size in 2023" released by Coresearch Industry Consulting, China's functional confectionery production is expected to be 230,600 tons in 2023; Demand is expected to be 217,000 tons; The average sales price is expected to be 136,400 yuan/ton.

It is not difficult to see that in China, the market potential of functional confectionery is very large, and it is worth our in-depth exploration.

In fact, candy, as one of the traditional industries, is in urgent need of continuous innovation under the rolling tide of The Times, so as to meet the needs of consumers who are increasingly pursuing health and fashion. Functional candy is a new category innovatively developed on the basis of traditional candy, and extends the traditional candy brand to high-end product categories. It reflects the high level and multi-level demand of consumers for confectionery products, and is also the product of differentiated operation of various confectionery brands.

Add some nutrients or functional ingredients in candy, so that people can eat candy while also adding more beneficial ingredients for the health of the body... These are the most special points of functional candy and the most concerned by consumers.

Health consumption boost, functional candy leading the industry's new fashion

With the domestic market entering the era of stock competition, coupled with the improvement of consumer health awareness, products with health functions have become the "focus" of the food industry.

When health has become the main tone of the big food industry, the confectionery industry has also ushered in leapfrog development. Under the new consumption environment, candy is paying more attention to the effects of nutrition supplement on the basis of satisfying the taste bud experience, and candy with functional labels has gradually risen and become a new outlet in the consumer market.

Sleep is not good, take a sleep candy; Brush mobile phone hurt eyes, to an eye candy; Body is too fat, to a control card weight loss candy... From the perspective of China's current functional candy brand layout, there are traditional candy enterprises sweet deep cultivation, such as Yake, Jinduo and so on; There are also Chinese herbal medicine enterprises cross-border layout, such as golden throat, Yangshengtang, etc.; There are also some new functional confectionery companies that have entered the market, such as BUFFX and minayo.

The emergence of emerging markets, candy to explore new opportunities

Admittedly, health has become a new development trend in the food industry, candy is also constantly from the industry innovation trend to find a new breakthrough point, functional candy on this basis.

Bian Zhenjia, former deputy director of the State Food and Drug Administration and president of the China Nutrition and Health Food Association, said: "Consumers have higher requirements for innovative, personalized and healthier candies, which requires candy companies to more actively explore new products, new technologies and new market opportunities."

Coincidentally, from the perspective of consumer groups, the main consumer groups of functional candy are the post-90s and post-95s young groups, and the research and development of functional candy is also moving closer to young groups consciously or unconsciously, and as more and more young people open this "healthy sugar model", the market potential of functional candy is also constantly being released.

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Source: Chinese candy

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