With the rapid development of the socio-economy and the improvement of living standards, changes in dietary structures and work patterns have made the issues of overweight and obesity increasingly prevalent. Weight management has become a significant topic in people's lives. In the fast-paced modern urban life, due to the fast pace and high pressure, the problem of obesity has become increasingly severe.

According to the World Obesity Federation's "World Obesity Atlas 2023," the number of overweight and obese individuals worldwide is projected to increase from 2.6 billion in 2020 to 4 billion by 2035.

Data from iiMedia shows that in 2022, nearly 80% of Chinese netizens felt they were overweight. In the weight management market, meal replacement products hold a dominant position, while the development of functional foods in the weight loss and slimming sector is also significant. A report from Zhi Yan Consulting indicates that the market size of China's weight management industry reached 3 billion yuan in 2022. With the enhancement of health awareness, people are paying more attention to body shape management, making the healthy slimming industry a golden opportunity.

In the trend of healthy weight loss, consumers are more inclined to control their weight through healthy diet and exercise rather than through extreme dieting or overexertion. The China Research and Development Institute's report analysis points out that only truly healthy, safe, and effective weight loss methods can be accepted by consumers. iiMedia's data shows that in 2022, the market size of China's functional weight loss food market was 338.711 billion yuan, a year-on-year increase of 21.2%, and is expected to reach 474.45 billion yuan by 2024.

Driven by the consumer market for weight management, the categories of healthy weight loss and slimming products have gradually diversified, expanding beyond the need for weight loss to include controlling energy intake, enhancing satiety, inhibiting the absorption of carbohydrates and fats, preventing digestion and absorption, and promoting gastrointestinal motility. The sub-sectors of weight management mainly include meal replacement products, slimming teas, weight loss health products, and sports nutrition.

Market data from Innova Market Insights shows that dietary fiber, fructooligosaccharides, green tea catechins, erythritol, and L-carnitine are the top five most used ingredients. Globally, the ingredients closely associated with weight management are mainly divided into four categories: nutrient components, plant extract components, natural ingredients, and small molecule compound components.

The forms of weight management products have become more diverse, including solid beverages, drinks, meal replacement powders, and soft candies, to meet personalized and diversified consumer trends. These products better cater to the characteristics of lifestyle, daily use, and snacking, making weight management simpler and more convenient.

In summary, the ingredients and forms of weight management in the market are becoming more diverse, and the market potential is enormous. According to China Food Exhibition, brands should focus on the present, providing consumers with more choices and launching more products that suit the current consumer group and have real effectiveness and competitiveness.

If you would like to learn more about the food industry, please visit the SIAL China website for more information.

Source: EPRM

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