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Food Exhibition | The Era of Cross-Border Fresh Delivery at Lightning Speed

2025.05.12

Malaysia's Musang King durian is rapidly conquering Chinese dining tables at an astonishing pace. Dubbed the "King of Fruits," this tropical delicacy now takes just 18 hours from harvest to domestic delivery, setting a new benchmark in cross-border fresh produce logistics. The Food Exhibition will offer more information about import and export.

 

 

History often presents fascinating parallels. During the Ming Dynasty's Yongle era, Admiral Zheng He's fleet visited Malacca five times, yet due to preservation limitations, they could only offer dried lychees as diplomatic gifts. Six centuries later, breakthroughs in cold-chain logistics have made the international transport of fresh durians possible. What kind of transformation does this leap through time and space reflect?  

 

The modern logistics system is undergoing profound changes. Innovations such as intelligent sorting systems, digital warehouse management, and temperature-controlled cold-chain technology are emerging continuously, propelling China's logistics industry toward a qualitative leap. Take Chilean cherries, for example—relying on an advanced cross-border cold-chain network, these delicate fruits can traverse the Pacific while staying fresh, eventually appearing on supermarket shelves in second- and third-tier cities at affordable prices.  

 

The Food Exhibition notes that China's transportation infrastructure is accelerating. Ezhou Huahu Airport, as an international air cargo hub, has established a rapid global delivery network. Urumqi's innovative rail-air intermodal model has opened new pathways for land transport. Today, China has built world-class port clusters, expanded its international flight network, and normalized the operation of China-Europe freight trains, providing diverse logistics solutions for global trade.  

 

China-Malaysia economic ties continue to strengthen. In 2024, bilateral trade exceeded $200 billion, hitting a historic high. In agricultural trade, Malaysian specialties such as mangosteens and jackfruits are increasingly entering the Chinese market, while Chinese dishes like sweet and sour pork and kung pao chicken have gained popularity in Kuala Lumpur's dining scene. This "exchange of flavors" has become a vivid symbol of bilateral relations.  

 

China-Malaysia production cooperation showcases new highlights. The new energy vehicle co-developed by Proton and Geely has won market acclaim; the "Two Countries, Twin Parks" model fosters industrial synergy; and the East Coast Rail Link project will significantly shorten the time for Malaysian agricultural products to reach China's inland regions. These initiatives exemplify the principle of mutual benefit and win-win cooperation.  

 

Amid today's challenges to globalization, China remains committed to openness. By improving the foreign investment environment, upgrading free trade zones, and hosting international trade expos, China is taking concrete steps to promote an open world economy. As netizens say: What arrives at lightning speed is not just delicious durians but also opportunities for development and sincerity in cooperation. This "freshness" is truly worth savoring.

 

If you would like to learn more about the food industry, please visit the SIAL China website for more information.

 

Source: People’s Daily

 

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