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SIAL in China|Native Specialties Innovation

2024.02.29

SIAL in China believes that china is never short of good agricultural products, instead it lacks well-known agricultural brands. Agricultural mapping has given the specialty agricultural products an excellent opportunity to debut. Right now, companies not only need to cultivate the specialty agricultural products, but also to do a good job of grading and packaging, sales promotion, and constantly enhance the competitiveness.

New local specialties are not rare. With the advancement of agricultural science and technology, new categories of new facilities and new modes of promotion, many varieties have been out of the traditional main production areas, breaking the limitations of natural conditions. At the same time, China's vast territory, environmental and climatic diversity gives the development of new native specialties full of imagination. In this way, not only the North and South, East and West between the varieties of frequent exchanges and interoperability, some foreign unique varieties can also find suitable areas in China. It can be asserted that the future of similar phenomena will be more and more.

But on the other hand, if even the hometown people are not familiar with the "hidden" specialties, it is difficult to say that has been recognized by the market. As a large agricultural country, China is never short of good agricultural products, it is the lack of established agricultural brands that is the problem. Many good products are kept in the boudoir people do not know. The general public's lack of understanding of them often lead to "ginseng sold at radish price”. China is a country with a population of more than 1.4 billion, more than 400 million middle-income groups, and profound food culture. Consumers have high expectations of agricultural products, but suffering from asymmetric information, the opportunity cost of buying high-quality agricultural products is greater. Against this backdrop, the "agricultural mapping" to the characteristics of agricultural products an excellent opportunity to debut, behind which lies a huge domestic demand market.

How to explore this huge market? This involves a correct understanding of the relationship between origin and brand. Agricultural brand and origin are of strong correlation, such as Wuchang rice, West Lake Longjing. But obviously, there is a lot of other good rice and a lot of other good tea. Our country has many good things. Because people have different tastes, the industry can and will inevitably accommodate more origins and brands. Origin enjoys policy protection according to law does not mean that the quality is the best. Brand and origin of strong correlation does not mean that the pattern of origin will remain unchanged. Throughout China and abroad, the blossoming of the origin, hot rotation is the norm. Take kiwifruit as an example, China is the origin, the first production, but has since become New Zealand's agricultural business card, in recent years, China has resumed the industrial plateau, and more diversified varieties.

SIAL in China believes the emerging origin is not a one-day effort to gain general recognition from consumers, and requires continuous efforts, especially to play the role of branding and industrial chain. Right now, although the new local specialties may also sell well, but some of the price does not go, some to others to do labeling. In fact, most of these "hidden paragraph" specialties are born beautiful, its production process has both story and technology flavor. If you can give a little more brand sunshine, it will be incredibly bright. This revelation around the varieties as a traction, quality-oriented, polishing the brand's gold sign, extend the chain to make up for the strong chain, not only the characteristics of agricultural products planted, well-fed, but also to do a good job of grading and packaging, sales and promotion, and constantly enhance the competitiveness of the industry.

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