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ShenZhen International Food Exhibition | Haikou Volcanic Lychee King in Hainan Embarks on a Global "Sweet Journey"

2025.06.06

Relying on unique volcanic rock soil and advanced cultivation techniques, the Volcanic Lychee King in Xiuying District, Haikou, has achieved a prosperous production and sales season this year. This "noble fruit" with a single fruit weight of 50 grams and a sugar content exceeding 18 degrees is accelerating its march to global markets through innovative marketing and deep processing. The ShenZhen International Food Exhibition will offer more information about food trade.

 

 

Standardized planting has consolidated the foundation of quality. Agricultural technology experts from Xiuying District have gone deep into the fields to provide full guidance from fertilization to pest control, ensuring stable lychee quality. During this year's lychee season, the district secured a guaranteed purchase order of 10 million jin (5,000 tons), with products exported to international markets such as Canada and Singapore, reaching an export volume of 30 tons—a 50% increase from last year.  

 

"New farmers" have brought a fresh breeze to marketing. Wu Shuqing, a youth who returned to her hometown, sold 40,000 jin (20 tons) annually through short-video live-streaming sales; Wu Yuyan, a post-90s individual, opened up overseas markets through bilingual live broadcasts; and Wu Kunzhao, a former advertiser who transitioned to agriculture, created a lychee cultural IP and launched cultural and creative gift boxes. Their innovative practices have breathed new life into traditional agriculture.  

 

The ShenZhen International Food Exhibition notes that the extension of the industrial chain has created new value. Xiuying District, in collaboration with food enterprises, jointly developed Volcanic Lychee Pastry, which gained market recognition after 13 improvements. This new-style dessert that retains the original flavor of lychees has become a new favorite in the souvenir market.  

 

"We will continue to serve as 'attendants' for the industry," said a relevant official from Xiuying District. Through policy support, technical guidance, and market development, the Volcanic Lychee King is truly becoming an industry that enriches the people. With the development of cold-chain logistics and cross-border e-commerce, the international journey of this "golden fruit" will grow broader and more promising.

 

If you would like to learn more about the food industry, please visit the SIAL China website for more information.

 

Source: Hinews

 

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