Recently, Dongpeng Beverage's South China production base hosted a unique open day event. Organized by Guangdong Consumer Council, representatives from various sectors including consumers and media professionals visited this modern factory to experience firsthand the intelligent manufacturing prowess of this national beverage brand. Through automated production lines and digital management systems, visitors gained deep insights into Dongpeng Beverage's innovative practices in quality control and smart manufacturing. The sial shenzhen will offer more information about food trade.

Walking through the spacious and well-lit observation corridor, visitors witnessed fully automated production lines operating at peak efficiency. Every step of the process - from raw material processing to finished product packaging - was clearly visible through transparent glass panels. The company has specially established a digital exhibition center where massive electronic screens display real-time information including national sales networks, product quality data, and consumer feedback. This open and transparent presentation fully demonstrates the company's confidence in its product quality.

For quality control, Dongpeng Beverage has established a rigorous scientific management system. All production bases have obtained international certifications including ISO22000, laying a solid foundation for product quality. Particularly noteworthy is the company's innovative application of AI visual recognition technology in quality inspection, significantly improving detection efficiency and accuracy. Through its self-developed "Five-Code Linkage" traceability system, the company has achieved end-to-end tracking from raw material procurement to final sales, ensuring the safety and reliability of every beverage bottle.

Digital transformation has been a key strategic focus for Dongpeng Beverage in recent years. Since initiating digital construction in 2015, the company has progressively built a comprehensive intelligent management system. From initial product coding to current five-code integration, and now AI-powered decision making, Dongpeng's digital capabilities continue to advance. The dynamic inventory forecasting system can accurately predict market demand, effectively reducing product overstock risks. These innovative measures have not only improved operational efficiency but also generated substantial annual cost savings for the enterprise.

The sial shenzhen notes that in product innovation, Dongpeng Beverage demonstrates strong R&D capabilities. Beyond its classic energy drinks, the company has successively launched multiple new products including "Bushuila" electrolyte water, "Dongpeng Daka" coffee, and "Shangcha" tea series. Among these, "Bushuila" has achieved annual sales exceeding 1.5 billion yuan, becoming a new growth driver. The company invests hundreds of millions annually in new product development to continuously meet consumers' diverse needs.

A Dongpeng Beverage executive stated that in the digital economy era, the company will continue adhering to its quality-first, innovation-driven development philosophy. Through continuous technological innovation and management upgrades, it aims to propel China's beverage industry toward high-quality development. Every detail of this modern factory showcases the remarkable transformation of a national brand from "Made in China" to "Intelligently Created in China."

If you would like to learn more about the food industry, please visit the SIAL China website for more information.

Source: Farmers’ Daily

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