It is learned from the Shenzhen International Food Exhibition that the characteristic fruit industry in Conghua District, Guangzhou will achieve new development in 2025. The latest statistical data show that the planting area of local wampee reaches 11,000 mu, and the planting area of longan is 38,700 mu. It is expected that the total output of the two major fruits will exceed 25,000 tons.

The Shenzhen International Food Exhibition finds that the wampee industry in Conghua is transforming from traditional planting to deep processing. Take Huangchang Village in Chengjiao Street as an example. This production area has successfully developed a series of processed products such as wampee cakes and wampee wine through cooperation with universities and food enterprises. This industrial chain extension mode can effectively increase the added value of agricultural products and help farmers achieve stable income growth.

"We are making every effort to build the regional public brand of Conghua wampee." The relevant person in charge of the Agriculture and Rural Affairs Bureau of Conghua District introduced. In recent years, the construction of regional brands for characteristic agricultural products has become an important starting point for the high-quality development of agriculture. Conghua has provided a broader development space for characteristic fruits such as wampee by establishing a food deep processing industrial park.

In terms of the longan industry, it is learned from the Shenzhen International Food Exhibition that the varieties such as "Shixia" and "Chuliang" mainly produced in Conghua are famous for their large fruits, thick flesh, sweet and juicy taste. In addition to fresh fruit sales, the local area has also developed processed products such as dried longan, forming a complete industrial chain. Such characteristic fruit deep-processed products have great development potential in both domestic and foreign markets.

It is worth mentioning that Conghua District is promoting the "Golden Twin Fruits" to a broader market through various channels. The online-offline integrated marketing model has become a new trend in agricultural product marketing. Conghua plans to hold characteristic farming experience activities to let consumers get close to understand the sour and sweet taste of wampee and the sweet and juicy taste of longan.

The development model of Conghua's "Golden Twin Fruits" has demonstrative significance. Through multiple measures such as variety optimization, deep processing, and brand building, it not only retains the regional characteristics of agricultural products but also enhances market competitiveness. This development path provides a useful reference for the industrialization of characteristic agricultural products in other regions.

With the in-depth advancement of the rural revitalization strategy, Conghua District stated that it will continue to improve the industrial chain and promote characteristic agricultural products such as wampee and longan to the national market.

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Source: China Food Safety Network

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